Seas of the Subconscious: Creative Director
BASK Grocery Shopping App: UX
Angaza: Lead Designer for Energy Start-Up
Xero: Art Director, Campaign Strategy
Tradeshift: Art Director, Brand Manager
Summit: Branding & Marketing Design
Infographics Design
Archer & Latham: Brand Design
We Players: Art Direction
SF IndieFest: Art Direction & Production
Men's Wearhouse: Design & Production
Event Poster Designs
I've been a designer since 2008 — starting in graphic design and front-end development, moving through art direction and design leadership, and arriving at product design for complex, high-stakes systems. At Visa I designed economic intelligence dashboards for central banks and a card benefits platform used by issuing banks across millions of accounts. At Kaiser Permanente I made healthcare billing legible for patients under pressure. At Alation I learned SQL from scratch so I could design data catalog interfaces that reflected how the system actually worked, not how I imagined it did.
Today I work at the intersection of design and AI. I design in Figma with full token and component systems, then use Claude Code and Figma MCP to build working prototypes in code — deployed, interactive, handed to engineering as something they can actually implement. I write the brief. I direct the build. I iterate until it's right.
I'm a native of the Bay Area, though I've lived in Miami, Brooklyn, Portland, and Nevada City — and traveled around the world twice so far, though I keep finding my way back home to the Bay. I sail, make music, do theater stuff, go deep into the California wilderness when I can. I love to cook, make art, and go climbing both indoor and outdoor.
One in a series of four animated headlines to announce Xero USA partnerships with Squarespace, Microsoft Office 365, Apple, and Paypal to benefit small businesses. Featured on banner ads and the Xero USA homepage.
As Lead Designer at Sycle, I collaborated with production designers, copywriters, and C-level stakeholders to create a brand for Sycle Pro, a transitional rerelease of the software as a series of updates. I also oversaw regular release of marketing materials and trade show environmental graphics and collateral.
As art director and leader of the design team at Tradeshift, I was responsible for a complete redesign overhaul of the Tradeshift web presence. Under my direction, the design team collaborated with the marketing department to create ad campaigns, environmental graphics for trade shows, digital and social media assets.
Three samples of infographic design work.
Graphics for an advertising campaign by the Archer & Latham Financial Analytics, to add an element of humanity to their investment branch.
Branding design for Ondine, a site-specific work by the San Francisco immersive theater group We Players.
Branding & design for the San Francisco Independent Film Festival. Lead Designer.
Brand design for startup Summit, including logo, typography, and taglines. Presented here as desktop and mobile landing pages.
Illustration and designs for Men's Wearhouse marketing campaigns.
Eight samples of editorial headline designs for journalist and writer colleagues.
Four samples of printed poster designs:
Logo, letterhead, and web design for the Frond urban gardening company.
LinkedIn
Dribbble
Medium
Behance